A Few Notes From Switch

A few thoughts as I’ve been reading through Switch by Chip and Dan Heath. I haven’t finished the book yet, and I’ll post more as I go along.
Here are a few points I’ve found interesting so far…

  • To change behavior you have to change the situation
    • Often our heart and mind disagree and limit our ability or willingness to change.
  • Direct the “rider”
    • What looks like resistance is often a lack of clarity.
    • Provide clear direction.
  • Motivate the “elephant”
    • What looks like laziness is often exhaustion.
      • Self-Control or the gut-it-out, grit-through-it, will-it-into-reality is an exhaustible resource.
    • You can force but only for a short while. Engage people’s emotional side.
  • Shape the Path
    • What looks like a “people problem” is often a situation problem.
    • When you shape the path, you make change more likely not matter what is happening with the rider and/or the elephant.

In tough times, a rider will see problems. You must remain solution-focused.

  • Solution Focused Problem Solving
    • Q: If a miracle happened tonight and went problem went away, what is the first sign you would see to know it was gone?
    • Q: When was the last time you saw a little bit of the miracle?

Too many options and ambiguity lead to decision paralysis.

  • In a change situation, the hardest part is in the details – Script the critical moves.
  • Clarity dissolves resistance.

During Difficult Times, Remember

Lamentations 3
19 Remember my affliction and my wanderings, the wormwood and the gall!
20My soul continually remembers it and is bowed down within me.
21But this I call to mind, and therefore I have hope:
22 The steadfast love of the LORD never ceases; his mercies never come to an end;
23they are new every morning; great is your faithfulness.
24 “The LORD is my portion,” says my soul, “therefore I will hope in him.”
25The LORD is good to those who wait for him, to the soul who seeks him.
26 It is good that one should wait quietly for the salvation of the LORD.
27 It is good for a man that he bear the yoke in his youth.
28Let him sit alone in silence when it is laid on him;
29 let him put his mouth in the dust—there may yet be hope;
30 let him give his cheek to the one who strikes, and let him be filled with insults.
31 For the Lord will not cast off forever,
32but, though he cause grief, he will have compassion according to the abundance of his steadfast love;

Joel 2
25I will restore to you the years that the swarming locust has eaten, the hopper, the destroyer, and the cutter, my great army, which I sent among you.
26 “You shall eat in plenty and be satisfied, and praise the name of the LORD your God, who has dealt wondrously with you. And my people shall never again be put to shame.  
27 You shall know that I am in the midst of Israel, and that I am the LORD your God and there is none else. And my people shall never again be put to shame.

Isaiah 42
3 a bruised reed he will not break, and a faintly burning wick he will not quench; he will faithfully bring forth justice.