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I’ve been spend a bit of time reading on the topic of branding. I just finished Scott Deming’s “The Brand That Cried Wolf”. Here are a few of the quotes and stories that I liked the most. Advertising as Awareness (p. 8) Marketing as a System of uniting Businesses and Customers (p. 9) Branding is the…
The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down I recently finished this. Here are a few of the quotes I liked: Innovation: “In order for an innovation to be truly innovative, people have to use it. A lot of people. As (Green) innovators, nothing is more frustrating to us…
I stumbled upon this quote in the book “Confessions of a Good Christian Guy” (Tom Davis & Tammy Maltby), and it’s been a thought I’ve continued to be moved by several days later. “In his book, The Ragamuffin Gospel, Brennan Manning describes it this way: ‘The gospel of grace announces: Forgiveness precedes repentance. The sinner…
The second title on my “books that I was able to finally finish during vacation” list was Timothy Keller’s The Reason for God. A tremendous read that I highly recommend for anyone who has real questions about God and the reality of Christ as Savior, especially when you look at the hurts, confusion and chaos…
One of the best things about a vacation is time to catch up or finish books that seem to sit on a table, desk or headboard, just waiting to be finished. Fortunately for me, I just got this opportunity. One of the unfinished books in my bag was “Indescribable” by Louie Giglio and Matt Redman.…
Tony Hsieh (pronounced Shay) The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success. Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a…
Getting Naked – Shedding the three fears that sabotage client loyalty Getting Naked is much more of an autobiographical pieces compared to Lencioni’s other titles, in fact it’s written in the first person. While Four Obsessions of the Extraordinary Executive is, in my opinion, the “rosette stone” of the Lencioni titles I’ve read (I still…
The Five Temptations of the CEO Two things I found interesting about this particular Lencioni book: 1.) The “style” of the fable was much different that any of his others – still really enjoyable, but very different. 2.) This one was more introspective and self-evaluating than any of the others – again, still really good,…
The Four Obsessions of an Extraordinary Executive I think this may have jumped into the position of my favorite Lencioni book. Perhaps because of viewing it through the lens of the theme that can have the most impact on the organization that I work for, but more I think because (so far) this seems to…
Three Questions of a Frantic Family Good read – again, not necessary my favorite Lencioni book, but I still liked the concepts discussed and the model for his books (Introduction, Fable, Model). However he presents a “simplified” process to help bring “simplicity” to families by bringing clarity to purpose, priority and progress. It creates good…
be encouraged 