BY LES KOLLEGIAN Your company’s growth can feel like a complex equation. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices we make, more often than not, lead us to unanticipated outcomes. At Jacob Tyler, we’ve been down the rabbit hole and…
I know much has been written on this in the past, but little things like this always fascinate me. (See the piece below written by Michael Zhang at PetaPixel as well as the video on break.com, posted by Bob Zamuda.) I was recently reminded that advertisements for watches always show the time at 10:10 (give or take…
I’ve been spend a bit of time reading on the topic of branding. I just finished Scott Deming’s “The Brand That Cried Wolf”. Here are a few of the quotes and stories that I liked the most. Advertising as Awareness (p. 8) Marketing as a System of uniting Businesses and Customers (p. 9) Branding is the…
The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down I recently finished this. Here are a few of the quotes I liked: Innovation: “In order for an innovation to be truly innovative, people have to use it. A lot of people. As (Green) innovators, nothing is more frustrating to us…
I recently listened to Andy Stanley’s Leadership Podcast. Here are my summary notes on “Six Questions”. Q1: Which Gauges Should We Be Watching? What Questions Are You Asking? Listen to what we ask – do I really want to direct the behavior of people with that question. If you want to know what someone values, listens to their…
This week I’m at #VisionExpo in New York City with #QuantumInnovations (@OpticalCoatings). During a meeting last night I was reminded of the expression, “The worst thing for a bad product is great advertising”. Stressing the importance of having your work: products, equipment, posts, etc. to be great. The more connected you are on the stage…
I was really looking forward to jumping into the book. The first 2/3 to 3/4 had really great thoughts and challenges that I was able to really start to employ (or at least start thinking about in ways I had not previously). Where I did get disappointed was towards the end where it felt like…
Just finished this one. Great read. First time I’ve read anything from Patrick Lencioni. From what I’ve been told many of his other books have a similar format. He tells a story (the Fable) that is interesting in its own rite, and uses it to set up the lesson(s) to be learned. Then he provides some…
