Download the SBIR: A Simple Guide for Hard Conversations

When to use SBIR

Use SBIR when addressing missed expectations, communication gaps, team tension, or repeated behaviors. If you think you need to say something, use this tool.

Before You Speak

• Clarify your goal.
• Focus on facts.
• Slow your pace.
• Choose to be helpful.
• Clear is kind.

The SBIR Model

• Situation: Describe when and where it happened.
• Behavior: State what you observed.
• Impact: Explain why it matters.
• Redirect: State what should happen next.

Example

“Yesterday in the team meeting, you interrupted two teammates while they were speaking. Others stopped sharing ideas, and we missed input. Going forward, let people finish before responding.”

During the Conversation

• Stay calm.
• Speak with clarity.
• Listen first.
• Ask questions to understand.

After The Conversation

• Observe behavior.
• Recognize improvement.
• Address issues early.
• Follow through consistently.

Key Principles

• Calm is contagious.
• Kind (not just “nice”) moves people forward.
• Address issues early.
• Conflict handled well strengthens teams.
• Confidence grows through action.

Download the SBIR: A Simple Guide for Hard Conversations